Privacy Policy

1. Who we are

This Privacy Policy explains how Jen Gottlieb and INFLUENCE (together, "we," "us," or "our") collect, use, and protect personal information when you visit influenceformula.co, register for our free masterclass The Influence Formula, or otherwise interact with our content, emails, or advertising.

By using our website, registering for an event, or providing your information, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or services.

2. What information we collect

Information you provide

When you register for a masterclass, opt in to a list, fill out a form, or contact us, we may collect:

• Name (first and/or last)
• Email address
• Mobile phone number (if you provide one for SMS reminders)
• Information you submit in messages or surveys

Information collected automatically

When you visit our site, our servers and third-party tools automatically collect:

• IP address and approximate location (city/region level)
• Browser type, device type, and operating system
• Referring website and the search terms or ad that brought you to us
• Pages you view, links you click, and time spent on the site
• Cookie identifiers and similar tracking data (see Section 4)

Information from third parties

We may receive information about you from advertising platforms (such as Meta, Google, and TikTok), email service providers, analytics providers, and event-registration platforms. This may include hashed identifiers used to match advertising audiences and measure campaign performance.

3. How we use your information

We use the information we collect to:

• Register you for masterclasses, webinars, and events
• Send you event reminders, replays, follow-up emails, and SMS messages (where you've opted in)
• Provide products, services, and content you request
• Personalize your experience and recommend relevant content
• Operate, secure, and improve our website and services
• Measure the performance of our marketing and advertising
• Build and target advertising audiences (including custom and lookalike audiences)
• Comply with legal obligations and enforce our terms

We process this information based on your consent, our legitimate interests in operating and marketing our business, and our need to fulfill requests you make of us.

4. Cookies and tracking technologies

We use cookies, pixels, web beacons, local storage, and similar technologies to operate and improve our site, remember your preferences, and measure and target advertising.

Types of cookies we use

• Essential cookies — required for the site to function (e.g., session management, form submission).
• Analytics cookies — help us understand how visitors use the site (e.g., Google Analytics).
• Advertising cookies — used by us and advertising partners to deliver and measure ads on platforms like Meta (Facebook/Instagram), Google, TikTok, and YouTube, and to build custom and lookalike audiences.

Managing cookies

Most browsers let you block or delete cookies through their settings. You can also opt out of certain advertising cookies via:

• Digital Advertising Alliance (US)
• Your Online Choices (EU)
• Network Advertising Initiative

Note that disabling cookies may affect site functionality.

5. How we share your information

We do not sell your personal information for money. We share information only as described below:

• Service providers — vendors who help us run our business (email service, CRM, hosting, analytics, payment processors, customer support tools). They may only use your information to perform services for us.
• Advertising platforms — to operate and measure our ads. Some sharing of identifiers for ad targeting may be considered a "sale" or "share" under certain US state laws; see Section 8.
• Legal and safety — to comply with the law, enforce our terms, protect the rights, property, or safety of any person, or in connection with legal claims.
• Business transfers — in connection with a merger, acquisition, financing, or sale of assets, your information may be transferred to the relevant party.
• With your consent — for any other purpose disclosed at the time we collect the information or with your permission.

6. How long we keep your information

We keep personal information only as long as we need it to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements. When we no longer need your information, we delete or anonymize it. You may request deletion at any time (see Section 7).

7. Your rights and choices

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Correct information that is inaccurate or incomplete
• Delete your personal information
• Object to or restrict certain processing
• Withdraw consent (where processing is based on consent)
• Receive a portable copy of your information
• Opt out of marketing emails (every email includes an unsubscribe link)
• Opt out of SMS messages (reply STOP to any text)
• Opt out of targeted advertising and the "sale" or "sharing" of your information

To exercise any of these rights, email us at [email protected]. We will respond within the timeframes required by applicable law.

8. California privacy rights (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act, as amended by the CPRA, gives you the right to:

• Know what personal information we collect, use, disclose, and "sell" or "share"
• Delete your personal information (subject to certain exceptions)
• Correct inaccurate personal information
• Opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising
• Limit the use of sensitive personal information
• Not be discriminated against for exercising your rights

To opt out of the "sale" or "sharing" of your personal information (including targeted advertising), email [email protected] with the subject line "Do Not Sell or Share My Info." We honor Global Privacy Control (GPC) signals where technically feasible.

We have not knowingly sold personal information of consumers under 16 in the past 12 months.

9. European privacy rights (GDPR / UK GDPR)

If you are in the European Economic Area, the United Kingdom, or Switzerland, you have the rights described in Section 7, plus the right to lodge a complaint with your local data-protection authority.

The legal bases on which we process your personal data are:

• Consent — when you opt in to marketing emails, SMS, or non-essential cookies
• Contract — when you register for an event, we process your data to deliver it
• Legitimate interests — to operate, improve, secure, and market our business
• Legal obligation — to comply with applicable laws

You can withdraw consent at any time without affecting prior lawful processing.

10. Children's privacy

Our website and services are not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us and we will delete it.

11. Data security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. No method of transmission or storage over the internet is 100% secure, however, and we cannot guarantee absolute security.

12. International data transfers

We are based in the United States. If you access our site from outside the United States, your information will be transferred to and processed in the United States and other countries that may have different data-protection laws than your country. Where required, we use Standard Contractual Clauses or other approved transfer mechanisms.

13. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and update the "Last updated" date above. If the changes are material, we will provide a more prominent notice (such as an email).

14. How to contact us

If you have questions about this Privacy Policy or want to exercise any of your privacy rights, please contact us: